Modern Style in Graphic Design
Each design style has its own impression. Therefore, not all styles can match the vision, mission, values , or message to convey. However, apart from all that, certain design styles are suitable for use in almost all business industries. One of those is the modern style.
What is Modern Design Style?
In graphic design, modern style refers to a contemporary design approach. It usually reflects the current design trends and aesthetics. Even though it follows trends and tends to change according to the times, this style already has its characteristics.
Modern Style Characteristics
The characteristics and elements of a design can differentiate one style from another. Modern design has many characteristics. However, the following five points are the specific characteristics that stand out the most and differentiate it from other styles.
Simplicity: It simplifies complex ideas and visuals. Therefore, it helps convey messages clearly and makes the design visually appealing.
Bold Typography: Be bold and expressive to capture attention! It can also communicate the message effectively, making it a powerful tool for branding and storytelling.
Flat Design: No realistic shadow or texture produces a simpler design since it prioritizes content and functionality. This characteristic makes it popular in web and app design.
Responsive Design: Adapting to various devices and screen sizes well to ensure a consistent user experience.
Custom Illustrations & Icons: This characteristic enables designers to infuse personality and uniqueness. Ultimately, it will help make the brand stand out and convey its identity.
What is Modern Style Best for?
Frankly speaking, modern style applies to a wide range of design projects. You can use it for almost every graphic design work you have in mind. However, apart from that, here are the most common applications available.
Branding
The purpose of branding is to build people’s perception and trust in your brand. If your brand is not memorable enough, how can you fulfill the purpose? Modern design style provides an impactful and memorable identity. Furthermore, it is adaptable to digital and physical platforms. Its clarity and consistency strengthen brand recognition and relevance in a competitive market.
Printing
Print materials, like brochures, posters, flyers, and business cards, are still in high demand in business. Modern style helps provide a minimalist look and clean layout to the printing. Besides, the bold typography and color palettes will make it more eye-catching. So, people can get the info from those materials easily.
Packaging
Packaging was created to protect a product during distribution and storage. However, packaging nowadays has more role than that. It must be visually attractive to provide the best impression for customers. It often uses modern design to make products stand out. Vibrant color palettes and minimalism are most needed when creating the packaging design.
UI/UX Design
When everything goes digital, UI/UX design gets more attention. For the convenience of the users, UI/UX designers should create an interface that is easy to navigate and engaging. Modern design style can meet the conditions. The element in modern design that perfectly matches the design is its responsive design, which adjusts to various devices and screens.
Unlocking the Power of Modern Style
Choosing the right style can be a game-changer. Modern design stands as a versatile and adaptable choice, making it suitable for a wide array of design projects. Its simplicity, bold typography, and adaptability set the stage for a memorable and engaging design journey, leaving a lasting impression on your audience. So, why not embrace the modern style and let your vision shine in contemporary brilliance?