Many people in business compete to present the best design for marketing, promotion, or branding purposes. They choose a design style to convey the message they want. Among the styles, which one is the most preferred, regardless of changing trends and times? Let’s find out!
Simplicity is the main point of minimalist design. It works well in various projects, especially when you include dense information or want to highlight something. In minimalist design, you only need to use a few elements, colors, and textures. Excessive elements will only distract the audience from the main focus or information conveyed. It is best for product promotions or website design that needs more functionality.
Quite the opposite of minimalism, the abstract style lets you be more creative. You can use various abstract elements, like shapes, textures, or backgrounds. Its color palette is also unique. Even so, you can combine this style with other design styles for more attractive results. You also can combine it based on your or your client’s needs.
The name of the geometric style is enough to give an idea of what kind of design this style has to offer. This style emphasizes geometric shapes, lines, and patterns usage as the main design element. Its ability to create a modern, sleek, and sophisticated look makes it perfect for branding, packaging, and web design. About color, geometric usually uses bold, bright, and contrasting color palettes to have striking visual effects.
3D (Three Dimensional)
For some purposes and needs, having a flat design is not enough to attract your target since it is not realistic enough. Therefore, for this purpose, you need to use a three-dimensional (3D) design to create the illusion of realism. To create a 3D design style look, you can use natural lighting effects and shadowing. Volume, mass, and depth balance can create a more realistic design. It will be perfect for social media content, web design, and animation.
Modern style is another trending and long-lasting design style. In a nutshell, you may find it looks like minimalism. However, it usually incorporates more elements, like geometric lines and shapes. The color palettes are also more vivid compared to minimalist, which uses a more neutral and earthy color. You can apply this style to your branding and packaging. You also can use this concept to create posters, billboards, or other publication projects.
For more professional purposes and needs, you will need corporate design. It usually uses muted colors with minimal details since its purpose is to make a formal impression. Business cards, business presentations, and company websites use the style. Other characteristics that set it apart are simple fonts and shapes, white space use, and line art.
Design Styles: Crafting a Visual Identity
In business design, the style chosen should align with the company’s goals and resonate with the target audience. Whether minimalist, abstract, geometric, 3D, modern, or corporate, selecting the right design style can create a compelling visual narrative that fosters brand recognition and drives engagement.