Illustration Styles Overview

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The use of illustrations in a design has various purposes. It can be as a decoration, complementary information, and so on. Therefore, the illustration style you choose for the project must also suit the aims and objectives. So, what styles are general in an illustration?

5 Common Illustration Styles

Today, we can find dozens of illustration styles. In fact, a certain era or period has a certain style. Some even persist to this day. Despite the many styles today, here are the most commonly found.

Realistic Illustration

Some may think incorporating an illustration into a design can’t make the work look real. However, a realistic style helps provide resemblance illustrations to things in the real world. The details, shading, and accuracy are the important elements in creating it. Although it is more often used in scientific illustrations and portraiture, it has its use in business for product design. Luxury goods, high-end fashion, and high-tech industries may need it to showcase the fine details and quality of their products.

Cartoon Illustration

Among other illustration styles, cartoon or comic style is one of the most widely created and used for various purposes. It sometimes simplifies and sometimes exaggerates shapes and features for a more whimsical and playful appearance. You may find it in comic strips, children’s books, and animated characters. In business, it will be suitable for branding and marketing campaigns to create friendly and approachable brand mascots or characters.

Abstract Illustration

Realistic and cartoon styles may have the usual shapes we see. However, an abstract illustration is another story. You can express any idea or feeling freely. It usually uses non-representational shapes, colors, and forms rather than depicting recognizable objects or scenes. You will often find abstract style in contemporary art. Using it in a business is a good way to convey creativity, innovation, and a forward-thinking approach.

Line Art Illustration

Unlike other illustration styles that use filling colors in their work, the line art style uses primarily lines and strokes to create images, with minimal or no shading. It can give a clean and professional appearance. Therefore, in business, the style is frequently used for branding, especially logos or icons. Besides, line art illustrations are also suitable for technical manuals, instructional materials, and diagrams.

Flat/Minimalist Illustration

The final style is the flat or minimalist style. This style uses simple shapes, bold colors, and a lack of complex details to create a clean and modern appearance. It’s not surprising that you will often find it in graphic design, web design, and iconography that is aligned with modern branding and digital marketing. Its simplicity makes it suitable to convey information straightforwardly.

Find Illustration Styles Fit Your Needs

In the world of design, illustration styles play a crucial role. Each style serves a unique purpose, from realism to abstraction. They offer endless creative possibilities. Understanding these common illustration styles empowers you to choose the perfect one for your project’s goals. Whether you aim for a lifelike portrayal or a minimalist, modern look, the right style can make your message shine.

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